The state-of-the-art platform offers content creators to Discover, Create, Showcase and Monetize.
Islamabad, PK – 17 August 2020 – After years of consolidation and job insecurities in the media industry, a new ray of hope has emerged. The new platform ‘RINSTRA’ has been launched in Pakistan to create media entrepreneurship and encourage creativity and inspire imagination and sense of ownership towards the ideas and values that define Pakistan.
Speaking on the occasion, Chairman and Co-founder, Rinstra Technologies and Vice President DICE Foundation USA, Dr. Adil Akhtar said, “this initiative was conceived and incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation. We further developed it by inviting the key professionals in the Pakistani media industry, specializing in media management, news and entertainment content creation and production designs etc.”. We have opened the platform for content creators through our interactive site www.irinstra.com
Dr. Adil Akhtar further said, “this is a milestone for the media industry in Pakistan, as Rinstra will enable the true creativity of the people in the emerging technological era. A person with an idea or creative skill can now impact the narratives of the media on his or her own”
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.
RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond.
Since the mission of iRinstra is to provide economic, therefore, higher percentage of revenue will be shared with the artists as compared to the prevailing market rates by international platforms. The Rinstra platform for public viewing will be launched in November this year.
A large Pakistani diaspora looks for content from Pakistan which can cater the aspirations and values of the Pakistanis within and outside of the country. The UN Department of Economic and Social Affairs ranks Pakistan as the 6th largest diaspora in the world. According to the Ministry of Overseas Pakistanis and Human Resource Development, approximately 8.8 million Pakistanis live abroad, with the vast majority, over 4.7 million, residing in the Middle East.
Rinstra is the gateway for Pakistani content and talent to the local and international media markets and digital platforms. Rising stars on iRinstra.com will be promoted on the main Rinstra platform that will open up global opportunities for the artists and talent in Pakistan.
While more than 3000 journalists and media professionals lost their jobs in 2018, the figures rose to approx. 6000 in the last two years. This has created a large pool of highly talented people in the creative industries to start their own media initiatives. Keeping in mind the current economic and media situation in Pakistan, Rinstra gives content creators access to a large Pakistani community around the globe. The state-of-the-art Rinstra platform offers content creators to discover, create, showcase and monetize for their content creation and creative pursued.
Rinstra Technologies is registered in Pakistan as a limited by liability company under the companies ordinance 2017 of the Securities and Exchange Commission of Pakistan. The leadership and management of Rinstra represents the key media professionals in Pakistan, Middle East, Europe and the North Americas. RINSTRA was incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation since February 2020 and is scheduled for global launch in November this year.
Platform for emerging filmmakers, storytellers launched
Islamabad : Amid growing job insecurities in the media, a new platform, RINSTRA, has been launched to create media entrepreneurship and encourage creativity and inspire imagination and sense of ownership towards the ideas and values.
Chairman and co-founder of Rinstra Technologies and vice-president of DICE Foundation USA Dr. Adil Akhtar said the initiative was conceived and incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation.
“We developed it further by inviting key professionals of Pakistani media industry, specialising in media management, news and entertainment content creation and production designs. The platform is available to content creators through the website, www.irinstra.com,”he said.
Dr. Adil said Rinstra was a milestone for the media industry in Pakistan, as it would enable the true creativity of the people in the emerging technological era.
“A person with an idea or creative skill can now impact the narratives of the media on his or her own,” he said.
According to him, RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. Its content is innovative, entertaining, thought-provoking, informative and educational.
“RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond.
“Since the mission of iRinstra is to provide economic, higher percentage of revenue will be shared with the artists as compared to the prevailing market rates by international platforms. The Rinstra platform for public viewing will be launched in November this year.”
To cope with job insecurities in the media industry, a new platform ‘RINSTRA’ has been launched in Pakistan to create media entrepreneurship and encourage creativity and inspire imagination and sense of ownership towards the ideas and values that define Pakistan.
Chairman and Co-founder, Rinstra Technologies Dr. Adil Akhtar said, “this initiative was conceived and incubated by creative art and media. He said that we further developed it by inviting the key professionals in the Pakistani media industry, specializing in media management, news and entertainment content creation and production designs etc.”. We have opened the platform for content creators through our interactive site www.irinstra.com.
Dr. Adil Akhtar further said that this is a milestone for the media industry in Pakistan, as Rinstra will enable the true creativity of the people in the emerging technological era. A person with an idea or creative skill can now impact the narratives of the media on his or her own.
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.
RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond.
Since the mission of RINSTRA is to provide economic, therefore, higher percentage of revenue will be shared with the artists as compared to the prevailing market rates by international platforms. The RINSTRA platform for public viewing will be launched in November this year.
A large Pakistani diaspora looks for content from Pakistan which can cater the aspirations and values of the Pakistanis within and outside of the country. The UN Department of Economic and Social Affairs ranks Pakistan as the 6th largest diaspora in the world. According to the Ministry of Overseas Pakistanis and Human Resource Development, approximately 8.8 million Pakistanis live abroad, with the vast majority, over 4.7 million, residing in the Middle East.
Islamabad : After years of consolidation and job insecurities in the media industry, a new ray of hope has emerged. The new platform ‘RINSTRA’ has been launched in Pakistan to create media entrepreneurship and encourage creativity and inspire imagination and sense of ownership towards the ideas and values that define Pakistan.
Speaking on the occasion, Chairman and Co-founder, Rinstra Technologies and Vice President DICE Foundation USA, Dr. Adil Akhtar said, “this initiative was conceived and incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation. We further developed it by inviting the key professionals in the Pakistani media industry, specializing in media management, news and entertainment content creation and production designs etc.”. We have opened the platform for content creators through our interactive site.
Dr. Adil Akhtar further said, “this is a milestone for the media industry in Pakistan, as Rinstra will enable the true creativity of the people in the emerging technological era. A person with an idea or creative skill can now impact the narratives of the media on his or her own”
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.
RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond.
Since the mission of iRinstra is to provide economic, therefore, higher percentage of revenue will be shared with the artists as compared to the prevailing market rates by international platforms. The Rinstra platform for public viewing will be launched in November this year.
A large Pakistani diaspora looks for content from Pakistan which can cater the aspirations and values of the Pakistanis within and outside of the country. The UN Department of Economic and Social Affairs ranks Pakistan as the 6th largest diaspora in the world. According to the Ministry of Overseas Pakistanis and Human Resource Development, approximately 8.8 million Pakistanis live abroad, with the vast majority, over 4.7 million, residing in the Middle East.
Rinstra is the gateway for Pakistani content and talent to the local and international media markets and digital platforms. Rising stars on iRinstra.com will be promoted on the main Rinstra platform that will open up global opportunities for the artists and talent in Pakistan.
While more than 3000 journalists and media professionals lost their jobs in 2018, the figures rose to approx. 6000 in the last two years. This has created a large pool of highly talented people in the creative industries to start their own media initiatives. Keeping in mind the current economic and media situation in Pakistan, Rinstra gives content creators access to a large Pakistani community around the globe. The state-of-the-art Rinstra platform offers content creators to discover, create, showcase and monetize for their content creation and creative pursued.
Rinstra Technologies is registered in Pakistan as a limited by liability company under the companies ordinance 2017 of the Securities and Exchange Commission of Pakistan. The leadership and management of Rinstra represents the key media professionals in Pakistan, Middle East, Europe and the North Americas. RINSTRA was incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation since February 2020 and is scheduled for global launch in November this year.
To cope with job insecurities in the media industry, a new platform ‘RINSTRA’ has been launched in Pakistan to create media entrepreneurship and encourage creativity and inspire imagination and sense of ownership towards the ideas and values that define Pakistan.
RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.
اسلام آباد :ابھرتے ہوئے فلم سازوں اور کہانی بیان کرنے والوں کے لئے پاکستان کا پہلا پلیٹ فارم، ”آئرنسٹرا” کا آغاز ہو گیا ہے.جدید ترین پلیٹ فارم تخلیق کاروں کو مواد کی تخلیق،، شوکیس اور منیٹائز فراہم کرتا ہے۔
میڈیا انڈسٹری میں سالوں کے استحکام اور ملازمت کے عدم تحفظ کے بعد امید کی ایک نئی کرن سامنے آئی ہے۔ پاکستان میں میڈیا انٹرپرینیورشپ کی تخلیق اور تخلیقی صلاحیتوں کی حوصلہ افزائی اور تخیل اور ملکیت کے احساس کو نظریہ اور اقدار کے بارے میں جو پاکستان کی تعریف کرتی ہے، کے لئے نیا پلیٹ فارم ”رنسٹرا” شروع کیا گیا ہے۔
اس موقع پر بات کرتے ہوئے چیئرمین اور شریک بانی، رنسٹرا ٹیکنالوجیز اور نائب صدر ڈائس فائونڈیشن یو ایس اے، ڈاکٹر عادل اختر نے کہا کہ یہ اقدام ڈائس فاؤنڈیشن کے ڈائس کیم (تخلیقی آرٹ اینڈ میڈیا) پلیٹ فارم نے تیار کیا تھا۔ ہم نے اس کو مزید پاکستانی میڈیا انڈسٹری کے کلیدی پیشہ ور افراد کو مدعو کرکے، میڈیا مینجمنٹ، خبروں اور تفریحی مشمولات کی تشکیل اور پروڈکشن ڈیزائن وغیرہ میں مہارت حاصل کرکے تیار کیا ہے۔ ہم نے اپنی انٹرایکٹو سائٹ کے ذریعہ مواد تخلیق کاروں کے لئے پلیٹ فارم کھول دیا ہے۔
انکا مزید کہنا تھا کہ یہ پاکستان میں میڈیا انڈسٹری کے لئے سنگ میل کی حیثیت رکھتا ہے، کیونکہ رنسٹرا ابھرتے ہوئے تکنیکی دور میں لوگوں کی حقیقی تخلیقی صلاحیت کو قابل بنائے گی۔ خیال یا تخلیقی صلاحیتوں کا حامل فرد اب میڈیا کے بیانیے کو اپنے طور پر متاثر کرسکتا ہے۔رنسٹرا پاکستان کا پہلا مختصر ڈیجیٹل پلیٹ فارم ہے جو کہ جدید مواد، سوچنے سمجھنے کی صلاحیت رکھنے والا، معلوماتی اور تعلیمی ہے۔
ان کا کہنا تھا کہ رنسٹرا ابھرتے ہوئے اور قائم کردہ مواد تخلیق کاروں اور فلم سازوں کو پاکستان اور اس سے باہر کے مواقع فراہم کرتا ہے چونکہ آئرنسٹرا کا مشن بہترمعاش مہیا کرنا ہے، لہذا بین الاقوامی پلیٹ فارمز کے ذریعہ موجودہ مارکیٹ نرخوں کے مقابلے میں آمدنی کا زیادہ فیصد فنکاروں کے ساتھ بانٹ دیا جائے گا۔ عوامی دیکھنے کے لئے رن اسٹرا پلیٹ فارم رواں سال نومبر میں شروع کیا جائے گا۔ایک بہت بڑی تعداد میں ملک سے باہر پاکستانی پاکستان سے ایسا مواد تلاش کرتے ہیں جو ملک کے اندر اور باہر پاکستانیوں کی امنگوں اور اقدار کو پورا کرسکتا ہے۔
اانہوں نے بتایا کہ قوام متحدہ کا محکمہ برائے معاشی و معاشرتی امور پاکستان کو دنیا کا 6 واں سب سے بڑا ملک جس کے لوگ ملک سے باہر آباد ہیں ا قرار دیتا ہے۔ اوورسیز پاکستانیز اینڈ ہیومن ریسورس ڈویلپمنٹ کی وزارت کے مطابق آٹھ اعشاریہ آٹھ ملین پاکستانی ملک سے باہر مقیم ہیں جن میں سے تقریبا چار اعشارہ سات ملین، مشرق وسطی میں مقیم ہیں۔رنسٹرا مقامی اور بین الاقوامی میڈیا مارکیٹوں اور ڈیجیٹل پلیٹ فارمز کے لئے پاکستانی مواد اور ہنر کا ایک راستہ ہے۔
ان کا کہنا تھا کہ آئی آرنسٹرا ڈاٹ کام پر ابھرتے ہوئے ستاروں کو مرکزی رنسٹرا کے مرکزی پلیٹ فارم پر فروغ دیا جائے گا جو پاکستان میں فنکاروں اور ہنر کے لئے عالمی مواقع کھولے گا جبکہ 2018 میں 3000 سے زیادہ صحافی اور میڈیا پیشہ ور افراد اپنی ملازمت سے ہاتھ دھو بیٹھے، پچھلے دو سالوں میں انکی تقریبا 6000 ہے۔ اس نے تخلیقی صنعتوں میں انتہائی باصلاحیت افراد کا ایک بہت بڑا سیٹ تیار کیا ہے تاکہ وہ اپنے میڈیا اقدامات کو شروع کرسکیں۔
ڈاکٹر عادل اختر نے کہا کہ پاکستان میں موجودہ معاشی اور میڈیا کی صورتحال کو مدنظر رکھتے ہوئے، رنسٹرا مواد تخلیق کاروں کو پوری دنیا میں ایک بڑی پاکستانی کمیونٹی تک رسائی فراہم کرتی ہے۔ رنسٹرا ٹیکنالوجیز پاکستان میں سیکیورٹیز اینڈ ایکسچینج کمیشن آف پاکستان کے کمپنیوں کے آرڈیننس 2017 کے تحت ایک ذمہ دار کمپنی کے طور پر پاکستان میں رجسٹرڈ ہیں۔ رنسٹرا کی قیادت اور انتظامیہ پاکستان، مشرق وسطی، یورپ اور شمالی امریکہ میں میڈیا کے اہم پیشہ ور افراد کی نمائندگی کرتا ہے۔ RINSTRA کو ڈائس کیم (تخلیقی آرٹ اینڈ میڈیا) پلیٹ فارم آف ڈائس فاؤنڈیشن نے فروری 2020 میں شروع کیا تھا اور رواں سال نومبر میں اسے عالمی سطح پر لانچ کرنے کا پروگرام ہے۔